COMM 300 - Mass Communication Theories

Course Instructor: Ron Wright
New Technologies Consultant: Mary Flores

| To List of Communication Theory Categories |

* Media and Culture

>> Technological Determinism - Marshall McLuhan

>> Cultivation Theory - George Gerbner

>> Cultural Studies - Stuart Hall

* Media Effects

>> Agenda-Setting Function - Maxwell McCombs & Donald Shaw

>> Spiral of Silence - Elisabeth Noelle-Neumann

http://www.ic.arizona.edu/~comm300/mass/index.html