* After roll and quizzes were passed around, we
watched a 1952 episode of “I Love Lucy.”
* Afterwards, we had a class discussion. What
were the values or ideas expressed in the show?
* Things are good the way they
are - the status quo exists for a good reason.
* Women in the workplace are not
feminine.
* Women can’t manage money.
* Lucy criticizes Ricky’s inattentiveness,
but not the basic system of marriage.
* The show’s humor comes from
watching people act outside of their normal roles.
* Women are emotionally needy;
men are emotionally distant.
* We discussed some other TV shows and other
issues.
* The show “All In The Family”
criticized many elements of the traditional TV family or cultural norms,
but never the basic structure of heterosexual
relationships.
* Professor McBride told us that
high value of privacy is a very modern concept; and that in different times
and places, people have construed privacy in
different ways.
* Then Erin Morse reported on women’s media and the
images of women in different media over the last decades. Following
the analysis of Where The Girls
Are: Growing Up
Female With The Mass Media by Susan J. Douglas
* The author argues that conflicting
and contradictory images and expectations of women has led to a “schizophrenia”
in American women
* At the
same time they detest the cultural objectification of women, and yet they
feel a compulsion to take part in it
* Media
images of women can be positive as well as negative.
* She uses the example of Charlie’s Angels, which
was derided as objectifying “soft-core porn,” but also showed “women working
together to solve
a problem.”
* She also analyzed other social
phenomena from the same perspective.
* Beatlemania was an opportunity
for rebellion for young women
* Female musical groups espoused
sexual liberation for women.
* Women’s magazines typified the
contradcitory messages for women; they did (and still do) “on one page
feature stories of women’s triumphs, and on the
next feature ads that objectify women.”
* “Pregnancy Melodrama” movies
about the consequences of premarital sex were not as simplistic as before
- some of them even had happy endings.
* She also told us about the typical
media handling of the women’s liberation movement, comparing the treatment
of Kate Millet (the 'bad' feminist who
“needed to wash her hair more often”) with Gloria Steinem (the media-chosen
good feminist and “new woman,” who was also written about in objectifying
but praising terms).
* We also talked about Jackie
Kennedy - who seen an example that was both liberating and confining -
and Eleanor Roosevelt.
* Finally, Professor McBride told us that she will
be gone to two conferences over the next week and a half, consequently
she will not be here for the next three
classes.
* She also told us that the quiz on Thursday will
cover the reading for Tuesday March 20 as well as the reading listed for
Thursday, and also it will cover “I Love
Lucy.”
* We began class by watching an episode of “I Love
Lucy”.
* Synopsis of episode:
* The
episode begins with Ricky coming home from work screaming at Lucy about
her spending habits. Fred and Ethel come over and Fred and Ricky
complain that there are two types of people in a relationship, “earners
and spenders, better known as husbands and wives.” The four than
get into an
argument over what is more challenging, going out and earning a living
as the men do, or keeping house all day as the women do. In the heat
of the
argument they decide they will switch roles, Ricky and Fred will take care
of the house, cooking and cleaning, and Lucy and Ethel will find jobs,
earning
the income. As the episode continues both the men and women find
themselves in trying situations as they attempt to fulfill their role reversals.
Ricky and
Fred find that they cannot cook or iron, and Lucy and Ethel have trouble
following directions and completing the tasks at their new jobs.
By the
conclusion of the episode all four of them agree that they want to go back
to the “normal” way of life with the men going out to earn a living and
the
women staying home to cook and clean.
* Class Discussion:
* The episode demonstrated that
“things are good the way they are.”
* The
fact that men work and earn a living and that women keep house is just
natural and the way it should be.
* It demonstrated that this construction
is an internal order that should not be disrupted.
* During one scene, when Lucy
and Ethel were at work, their boss, who was a female, was portrayed to
be overly dominant and extremely harsh.
* This
makes it seem as though a woman in the workplace was not a “normal” feminine
woman, implying that if a woman works there must be something
wrong with her.
* Throughout the episode it was
obvious that men were always in complete control of the money.
* The portrayal of both the men
and the women was very negative.
* Ricky
is shown as almost physically violent in the first scene when he is yelling
at Lucy.
* Lucy
is always shown to be almost childlike, incapable, complacent and apologetic.
* Seeing each character playing
the opposite of their gender role created the humor in the episode.
* Ex:
Ricky wearing an apron, Fred asking for a kiss goodbye.
* It was pointed out that “I Love
Lucy” was not at all reflective of the kind of person that Lucille ball
was in real life. She was in fact very in control.
* The show as a whole represents
only the hegemonic group of society, white, middle class, suburban, and
heterosexual, obviously not reflective of real life
American society in the 1950’s.
* However, as a result of the
influence and dominance of the media these conceptions become the dominant
idea of what is “normal”.
* Next, Erin Morse gave a report on the book Where
the Girls Are: Growing Up Female With the Mass Media by Susan J. Douglass.
Erin summarized the main
arguments of the book and
gave several examples of how the arguments could be constructed.
* In the book Douglass creates
a feminist revisionist history, which explores the conflict between media
and the ideas of a women’s role.
* Examines the time period between
the 1940’s to the1990’s.
* Erin discussed the concept that
there is a conflicted discourse in media between elevating women and putting
them down.
* For
example “Charlie’s Angels” could be seen as negative; Charlie is in ultimate
control, almost seen as their pimp, or positive; women work together to
reach a goal, they are fighting crime and they are not shown as only housewives.
* This is an example of something that is neither feminist
nor anti-feminist.
* Erin
discussed several women throughout history that have stood in the gap between
the conventions of feminism and anti-feminism, including Jackie
Kennedy, Madonna and Hillary Clinton.
* Media has served as both a catalyst
and an enemy to Feminism.
* The constant onset of media
that both elevates and puts down women has led to a type of schizophrenia
in American women.
* For example, some women say
that they are feminists and hate to see women objectified, yet they continue
to buy magazines that objectify women in the ads,
while making them feel overweight, out of style, etc.
* Finally, Dr. McBride announced that she will be
gone for the following three classes and that Jill will continue in her
place.