Organizational Communication Five Theoretical Approaches
5. Cultural Approach
- Organization is a culture unto itself
- Managers and workers are members building and sharing in the organizational culture
- Values - unique shared meaning
- Symbolic Interactionist approach
- Clifford Geertz - culture is a model of-and-for reality
- Michael Pacanowsky - culture is not something an organization has but something it is
- Example: W. L. Gore & Associates