COMM 300 - Perspectives on Communication Theory

Course Instructor: Ron Wright
New Technologies Consultant: Mary Flores

| To List of Communication Theory Categories |

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Overview of Communication Theory

Two Perspectives on Communication Theory

	Scientific	Humanistic
Epistemology	Discover the truth	Create meaning
Human Nature	Determinism	Free will
Value Priority	Objectivity	Emancipation
Purpose of Theory	Give universal laws	Give rules for interpretation
Research Methods	Experiment and Survey	Textual analysis and ethnography
Standards for Evaluation	Explanation of data Prediction of future Relative simplicity Testable hypotheses Practical utility	Understanding of people Clarification of values Aesthetic appeal Community of agreement Reform society

http://www.ic.arizona.edu/~comm300/mary/general/perspectives.html