Social Judgment Theory and Working Assets^®

Presented by: Mary T. Flores
Department of Communication, University of Arizona

Review of Social Judgment Theory

Major Assumption I: Attitude Structure - Latitudes

Major Assumption II: Ego Involvement - Anchor

Anchors: Context

Variable: Discrepancy

Caution! Assessing Attitude Change

Application to Working Assets^®

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| Working Assets Website| | Guide to Making a Difference, Utne Reader, April 1996 |

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References