Welcome to Profcomm



© 2001,
University of Arizona
Composition Program
.

All rights reserved.

Acknowledgments

Contact us at Profcomm

Profcomm > Writing Resources > Student Projects > Student Project #1 > Appendix

Appendix A: Projection of Masses Reached through Television Advertisement(Top 20)

U.S. TV Household Estimates
Designated Market Area (DMA) - Ranked by Households
Rank Designated Market Area TV Households % of U.S.
1 New York, NY 6,935,610 6.787
2 Los Angeles, CA 5,354,150 5.240
3 Chicago, IL 3,244,850 3.175
4 Philadelphia, PA 2,703,480 2.646
5 San Francisco-Oakland-San Jose, CA 2,431,720 2.380
6 Boston , MA (Manchester,NH) 2,242,240 2.194
7 Dallas-Ft. Worth, TX 2,069,010 2.025
8 Washington, DC (Hagerstown, MD) 2,047,340 2.004
9 Detroit, MI 1,873,620 1.834
10 Atlanta, GA 1,857,220 1.817
11 Houston, TX 1,747,350 1.710
12 Seattle-Tacoma, WA 1,605,900 1.572
13 Minneapolis-St. Paul, MN 1,510,130 1.478
14 Tampa-St. Petersburg (Sarasota), FL 1,507,790 1.476
15 Cleveland, OH 1,488,270 1.456
16 Miami-Ft. Lauderdale, FL 1,468,630 1.437
17 Phoenix, AZ 1,441,660 1.411
18 Denver, CO 1,312,300 1.284
19 Sacramento-Stockton-Modesto, CA 1,187,000 1.162
20 Pittsburgh, PA 1,128,810 1.105
Source: Nielsen Media Research, Inc.
Nielsen Station Index (NSI)
(Estimates as of January 1, 2001, and used throughout the 2000-2001 television season which started on September 16, 2000)

4