Student Sample #4 - Letter of Transmittal

Mikio Nagashima
555 E. University Blvd #555
Tucson, AZ 55555

The U of A Bookstore
1029 E. University Blvd.
P.O.BOX 210019
Tucson, AZ 85721

Dear Mr. Farias:

This letter notifies you the release of the report on that how the U of A bookstore can survive under competitive market. The purpose of this report is to inform the manager at U of A bookstore that what I did through this proposal project so that how they can provide more value-added customer services. This report focuses on differentiating its strategies from competitors to increase its sales. The U of A bookstore has to maintain current qualitative services and increase its sales without participating in low price oriented competitions. At first, current analyses will be conducted to improve current situation.

Secondary, this report deals with the interview to the director of the U of A bookstore to clarify the gap between current analyses and his recognition. The proposed strategies, reinforcements of personal selling and convenient process of purchase, have to lead to customer satisfaction which they want. At the same time, the U of A bookstore needs to increase its sales by satisfying customer's needs. The proposed strategies have to be profitable to the U of A bookstore. The most difficult parts are to realize how the U of A bookstore maintain their current prices of textbook without getting into low pricing competitions. It has to provide customers with more value-added customer services for their payments.

Finally, this report provides some recommendations. They recommend reinforcement of personal selling and convenient processes of the purchase at the U of A bookstore. Personal selling will be focused by expansions of the sales drive. Convenient process of purchase will be argued in that how the U of A bookstore can decrease the time which customers spend on whole process of purchasing textbooks. The report concludes that these strategies lead to the increments of its sales and finally realize customer satisfaction.

Sincerely,

Mikio Nagashima